Dynamic Content

Buzzsprout's Dynamic Content tool lets you easily add and remove short pre-roll, mid-roll, and post-roll content to your podcast episodes! Dynamic Content can be added to new episodes automatically and applied to existing episodes easily. The power here is that it is non-destructive. You can swap out the pre/mid/post-roll files at any time, to easily update all of your past episodes!

Don't think of your pre-roll as an intro to your episodes. These will play before your episodes, but this should be something that isn't necessary for the episode itself. This is a great place to drop in a time-sensitive announcement or run an ad. Since you cannot stack pre/post-roll content, you won't want to have a pre or post-roll that cannot be removed. 

You can change out your pre and post-roll content at any time. If you want to run new pre or post-roll content it will remove the existing content. Then we will store your previous content in your Dynamic Content Library and can be re-assigned at any time. 

You also have the option of running your dynamic content mid-episode. Just upload your audio files and apply them to your mid-roll content. You can run up to three mid-rolls at a time. We will recommend insertion points in your episodes, while giving you the ability to customize them to fit perfectly! 

We will do the hard work for you by using Buzzsprout's Smart Insertion Point™ to find and recommend optimal insertion points for each of your episodes. You can review each placement by going to the episode details page and selecting Mid-Roll Placements on the right side of the page. 

Within Mid-Roll Placements you can customize our recommended mid-roll placements! Just select Create New Placement, scroll through the episode player until you find the perfect spot, and click Create. Once you're happy with your placements, click Done-Back to Episode!
Note: You will only see the Mid-Roll Placements option within your episode details page if that episode has mid-rolls currently assigned on the Dynamic Content page.

Episode Length Considerations
While you can place up to three mid-rolls on most episodes, there are some length limitations. Each episode will have a placement range of how often, early and late the placements can be. This will be clearly visible right below the player.

Note: Some shorter episodes won't support three mid-roll placements.

Dynamic Content is built to give your listeners the best listening experience possible. So you will be able to customize the transition between episode content and mid-roll content. Within the Dynamic Content page, you will see a settings icon above the mid-roll option. There you can choose the voiceover that best fits your podcast, or upload your own.

Pro tip: Don't include music in your transition. We will include music on our end! 

The Dynamic Content tool is very similar to dynamic ad insertion (DAI) tools used to swap ads/sponsorships in podcast episodes. The difference is that DAI often utilizes some form of listener tracking to target ads at specific people/groups. At Buzzsprout we respect the privacy of your audience, so this tool does not include any listener tracking, but the number of times your content was downloaded is provided.

Check out this video walk-through of the Dynamic Content tool in your Buzzsprout account.

These are just a few ideas to get your creative juices flowing. We can't wait to see how you use dynamic content on your podcast!

If you run into any questions about Dynamic Content we can help! Just email our support team (support@buzzsprout.com) and we'll get back to you right away!