Buzzsprout Ads (for Advertisers)

We know that promoting your show on other podcasts is a great way to get more listeners! With Buzzsprout Ads, you can easily create and run your own podcast advertising! Just create an advertiser account on the new Buzzsprout Ads platform, upload your audio, set your preferences, and run your ad!

Don't worry! We won't place your ad into podcasts without their consent. Check out the podcaster side of Buzzsprout Ads to see how to accept promos into your podcast!

Buzzsprout ads will match your ad with listeners who already have an interest in your content. We do that by pulling the categories from your RSS Feed and matching your podcast with podcasts in those same categories. We will also match you with podcasts in your language. Then we will offer your ad to those podcasts to review and accept on their end.

When you submit and pay for your ad, we will automatically begin matching your promo with the right audience. This process can take some time depending on your categories and filters.

Pro Tip: When purchasing your ad pay close attention to your details, once your ad is running it cannot be adjusted! 

With our double opt-in feature, you have ultimate control over which podcasts run your ad.

Once a podcast accepts your ad, it will show under Matched in your Buzzsprout Ads account. You can either Auto Approve Podcasts that match with your ad or you can run a more targeted campaign by reviewing the podcasts individually and only approving those that fit your ad best!
By turning Auto Approve Podcasts off, you will have the ability to individually review each podcast that accepted your ad!

When you click on the title of the podcast, we will show you the podcast description, the total number of episodes, how many downloads the podcast received in the last 7 days, and how long the podcast has been around. We will also include two of their latest episodes for you to preview. All of this information can be very helpful when deciding which podcasts to approve!
If you decide a podcast is not a good fit, you also have the option to Block or Decline the podcast. If you decline a podcast, it will only decline that podcast for this particular ad. If you block a podcast, it will block that podcast for this ad and all future ads. Don't worry, you can unblock podcasts at any time. 

Once the ad has been matched and is running, then you can see the ad's progress within your account. Just go to your Buzzsprout Ads dashboard and click the Running ad. On the progress page, you can see how many podcasts you are matched with, what podcasts have accepted and are running your ad, and the status of your impressions. You will also have the ability to see your matched podcasts and decide if they are a good fit for your ad. If you decide they aren't, then you will have the option of removing them from your matches.
The podcasts running your ad will show on your Live Now tab. The Listen link will take you directly to the episode where your ad is running so you can hear it in real time. Finally, if your ad is rejected by a podcaster, you will be able to see more information on why the ad was declined. This will allow you to fine-tune your next ad for any future ad buys.

Buzzsprout Ads pricing is based on impressions. You will purchase a total number of impressions for each ad buy. An impression will be counted whenever an episode containing your ad is downloaded. So if you purchase 10,000 impressions then we will allow your ad to be placed in episodes until the ad has been downloaded 10,000 times. Check out all our pricing options here: Buzzsprout Ads Pricing

This is for anyone who wants to promote their podcast. Not hosted by Buzzsprout? No problem! You can still create an advertiser account and run an ad for your show. 

We know this is new territory for many podcasters, so if you run into any questions our support team is just an email away - support@buzzsprout.com!